what do common folks understand by "sales & marketing"?
some companies hire "sales & marketing" executives
to me, a sales & marketing department is crap. they exist in companies which live in the old era. such as, my company.
for a start, sales and marketing have very different objectives. sales is very number-driven, marketing is about penetration and development of new products.
my sales & marketing dept thinks they and/or customers are god, and try to tell me how to do my logistics job.
my logistics exec calls them pita, pain in the butt
i agree
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3 comments:
oh well, tht's the life
Just a fancy name to replace Salesperson. Most local firms don't know or care the difference between sales AND marketing.
But u are right, they are a pain in the ass. Think they own the earth just cos they are the so-call 'profit' centre. As if. Usually they spend more than they bring back to the table.
Sorry, big chip on my shoulder too. :)
well said, cat!
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